Being the birthplace of television, it’s little wonder that America has a long-running love affair with the medium. Generations have grown up with a TV remote in their hands, and although technology is changing how we watch, it isn’t changing our appreciation for a good story presented with great visuals.
Consider these statistics about television viewership:
- Although traditional television viewing (watching broadcast and cable networks) is declining, it doesn’t necessarily mean that people are watching less TV. They’re just choosing a different medium to view it. More and more people are watching streaming services like Netflix that offer fare from traditional TV networks, along with original programming.
- Traditional television viewership remains an ingrained habit with older viewers. Just 23 percent of the over-65 crowd watch streaming services like Netflix.
- Netflix now has 74.76 million customers around the world, including more than 44 million in the U.S., according to Variety.
- Streaming is huge for younger viewers. About 60 percent of 35-44 year olds watch streaming video on demand.
- Parents have a big impact on their children’s viewing time, but, as kids get older, that influence wanes. According to CBS News, parents have the biggest impact on kids’ viewing time from ages 6-11.
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Sources:
http://variety.com/2016/digital/news/netflix-tv-ratings-decline-2015-1201721672/
http://www.cbsnews.com/news/parents-tv-time-may-be-the-biggest-influence-on-kids-viewing-habits/