As more and more websites and TV channels unveil premium, pay-to-play streaming services, it was only a matter of time before YouTube, the king of internet video, got in on the game. With the launch of YouTube, the biggest video site on the web has entered the world of paid content with a service that promises ad-free viewing, and it gambles big on the viability of some of the site’s biggest personalities.
How It Works
For $9.99 per month (with a one month free trial), YouTube Red lets users watch YouTube videos completely ad free, and to watch videos offline on a phone or tablet. It also lets users stream video in the background, and includes a free subscription to Google Music and its impressive storage and streaming capabilities.
Perhaps most interestingly, YouTube Red subscribers get exclusive access to new, exclusive content that’s not available anywhere else on the site. Working in tandem with some of the site’s biggest stars, YouTube is making a big move into the world of original programming.
Original Programs
With the launch of YouTube Red comes the debut of multiple new original programs from online celebrities like PewDiePie and Lilly Singh, as well as teen-oriented media companies AwesomenessTV and Rooster Teeth.
The programs run the gamut from reality-TV style shows like Scare PewDiePie (where people try to prank the YouTube host) to original movies Dance Camp and animated sci-fi comedy Lazer Team. YouTube has also announced new shows that will be soon to follow, including another YouTube personality feature, Fight of the Living Dead, and college humor show Bad Internet.
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