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3 Things You Didn’t Know about Nielsen Ratings
You’ve heard about Nielsen Ratings, but how much do you really know about them and the company that records them, Nielsen Media Research? If you want to learn more, here are a few facts about Nielsen ratings, their long history, and the company responsible for them:
Nielsen Didn’t Start with TV Ratings
Nielsen Media Research wasn’t always Nielsen Media Research. When engineer Arthur C. Nielsen founded his company in 1923, it specialized in measuring the effectiveness of conveyor belts and turbine generators. The company switched to measuring consumer sales during The Depression, launching an index to measure retail store and drug sales in 1933.
Before TV, Nielsen Was Measuring Radio Ratings
In 1936, Nielsen acquired the rights to the Audimeter, a device which was able to record when a radio was turned on, and what it was tuned to. Using the data collected by the Audimeter, Nielsen launched its Radio Index in the U.S. in 1942. The Audimeter would also be the basis for the devices Nielsen would use to record TV ratings starting in the 1950s.
The Super Bowl Is the Reigning Nielsen Champion
The top three highest-rated TV broadcasts in the history of the Nielsen ratings are all Super Bowls – Super Bowl XLIX in 2015, Super Bowl XLVIII in 2014, and Super Bowl 50 (L) in 2016. Super Bowl XLIX drew an average of 114.4 million viewers, alone.
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Is Time Running Out on TV’s Golden Age?
Critics and cultural commentators refer to the past 10 years as a golden age for television. Cable networks have helped advance the trend, using bigger budgets, and high quality scripts and performers to create works just as good as any Hollywood film. All things come to an end, and critics are wondering if quality TV will be just a click of the TV remote control away in the future.
All creative movements lose steam, over time, and in time the trend of amazing television will also dissipate. Artists may choose to find other online mediums to do great story telling, and traditional movie theaters may see a renaissance. Quality may diminish if the next generation of writers and performers are not as talented as the current stable of talent.
Right now, many young creative people are working independently, making video content for YouTube and other video sharing services. It is not impossible that, in the near future, this may supplant television as our primary entertainment medium, causing a talent drain away from the silver screen.
There’s no doubt that the last 10 years have been great for television. Shows like The Sopranos, Breaking Bad, Mad Men, and others have advanced scripted television to amazing heights. It remains to be seen if this creative momentum can continue into the future.
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