Good ergonomics : comfortable buttons, feels solid in the hand. A BIG plus compared to competitors providing remotes with their LCD TV : it's backlit! I got this remote bundled with the LN46C630 LCD HD TV, and it's the sole brand offering a backlit remote in the same price/category range (at least amongst the big brands out there, including LG and Sony). The only drawback is the buttons positioning, which is not as intuitive as I'd like : I still need to look at the remote so as to make sure that I'm pressing the correct button, after almost a month use...